+20%
Add-to-Cart Rate
Just one week after launch, we recorded an increase in the
ATC rate.
+14%
Average Order Value
Contextual recommendations and a clear bundle experience increase order value without additional
traffic.
119
Minutes of user feedback
Unmoderated testing sessions with real BiMA parents to validate our
recommendations.
90%
Mobile Traffic
In D2C, mobile is decisive. That is why we developed every optimization mobile-first.
Diagnosis Before Design
Gut feeling is not enough in e-commerce. Before the first design decision came a thorough analysis: Where do users drop off in the funnel, what do the best in the segment do differently, and which areas offer the biggest leverage? The result was a prioritized action plan, each step with a clear goal and a measurable contribution to conversion.
Foundation Before Features
Before adding new features, the focus was on consistency. Uniform spacing, a clear visual hierarchy and a consistent design system make the store feel all of a piece. Trust is built in the details, and trust sells.
Performance Is a Conversion Decision
Every second of load time costs conversions, especially on smartphones. The load time of the most important content dropped by around 20 percent, achieved through properly compressed hero videos, targeted deferred loading of third-party scripts and a deliberately lean tech stack in the cart. Faster pages sell more.
Tested with Real Parents
Every key assumption from the audit was checked through user testing before implementation. Unmoderated sessions with parents shifted several design decisions. What went live was not the best gut feeling in the room, but what worked in testing and what users actually want.
Four Phases, One Clear Result
Analysis
Structured analysis of the user journey, from quick wins to
fundamental improvements.
User Testing
User feedback validated or disproved assumptions from the analysis before they were incorporated into the
design.
Theme Rebuild
The store was completely restructured with efficient code and seamless bundle logic for upsells.
Tracking
Hotjar tracking and conversion events were integrated to continuously optimize the user journey.
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